Terms and conditions

They are between you — whether as a visitor to this site or as a client — and PPC Ads Expert.

Our address is Main Najafgarh Road, Uttam Nagar, Near Vikaspuri & Janakpuri, New Delhi 110059, India.

Using this site means you accept the terms on this page. Engaging us as a client means you accept them and anything else we have agreed in writing.

We build and run pay-per-click advertising campaigns across 9 channels: Google PPC Ads, Facebook PPC Ads, Instagram PPC Ads, YouTube PPC Ads, LinkedIn PPC Ads, Twitter PPC Ads, Bing PPC Ads, Pinterest PPC Ads, Amazon PPC Ads.

What that involves for any one account — which channels, which formats, which markets — is set out in the package agreed with you before work starts, because no two accounts need the same thing.

The work is done in-house. Where a task genuinely needs someone outside, we tell you before it is handed over.

The published rate is ₹8,000 for the first month, which covers building the account and the campaign structure and running it for that month, and ₹5,000 per month afterwards for ongoing management. Both are inclusive of all taxes.

That is a starting rate, not a fixed price. What an account actually costs depends on how many campaigns it runs, how many markets it targets and how much management it needs, so the figure agreed with you is the one that applies.

Fees are payable in advance of the period they cover unless we have agreed otherwise in writing.

The fee above is what we charge to manage the advertising. It is not the advertising.

The money spent on the ads themselves is paid by you, directly to the platform — Google, Meta or whichever else the campaign runs on. It does not pass through us, and we take no share of it.

That means you set the spend, you can see it in your own account, and you can change or stop it whenever you want.

Where an account is billed to a card of yours, any platform charge, credit or refund is a matter between you and that platform.

Access to the advertising accounts, or permission to create them in your name, plus whatever the campaigns need: the offer, the landing pages, images and any logo or brand material.

That everything you give us is yours to give — that you own it or are licensed to use it — and that it does not break anyone else’s rights or the law.

Answers when we ask for them. Campaigns stall while approvals sit unread, and time lost that way is not time we can give back.

We do not guarantee a position, a click price, a number of leads, a conversion rate or a return. Nobody honestly can: the auction has other bidders in it, the platforms change their rules without asking us, and demand for what you sell moves on its own.

What we do promise is that the work is done properly, that the account is managed rather than left running, and that you are told what is actually happening in it.

Any figure discussed before work starts is an expectation drawn from experience. It is not a commitment and should not be read as one.

Every campaign runs inside somebody else’s system, under that company’s advertising policies, and those policies bind you as the advertiser.

A platform can reject an ad, suspend an account or change what it allows, at its discretion and often without warning. Where that happens we will tell you and work to resolve it, but the decision is not ours and we cannot overturn it.

What you gave us stays yours: your brand, your images, your copy, your accounts.

Campaign material we produce for you is yours to keep once it has been paid for.

Our own methods, templates and internal tools remain ours.

Either of us can end it. The notice required is whatever was agreed when work started; where nothing was agreed, we will settle it in writing rather than argue about it afterwards.

Fees for a period already begun are not refundable, since the work in it has been done.

On ending, we hand back access to the accounts. We do not hold an account hostage over an invoice.

We are liable for the work we do. We are not liable for lost profits, lost revenue or lost opportunity, and our total liability is limited to the management fees you paid us for the three months before the problem arose.

Nothing here limits any liability that the law does not permit to be limited.

The pages here are written to be accurate and are kept up to date, but they describe a service rather than form part of a contract for it.

The text, images and structure of this site belong to PPC Ads Expert. Read them, quote them, link to them; do not republish them as your own.

These terms are governed by the laws of India.

The courts of New Delhi, NCR have jurisdiction over any dispute arising from them.

We may revise this page. Where a change materially affects a client, we will say so directly rather than leave it to be discovered.

The version on this page at the time you engage us is the version that applies.